In a momentous decision, Time magazine has chosen Taylor Swift as its Person of the Year for 2023, citing her as a symbol of joy and a beacon of light in a world of eight billion people. Sam Jacobs, Time's editor in chief, emphasized Swift's omnipresence, likening her impact to weather.
Beyond the music industry, Swift's impact reached academia with Harvard University announcing a course titled "Taylor Swift and Her World." Gannett, the largest newspaper chain in the United States, also appointed a special reporter dedicated solely to covering Taylor Swift-related news.
The Person of the Year title, launched as a marketing gimmick in the 1920s, remains a symbol of influence, awarded to individuals, groups, or concepts shaping global discourse. In an era where weekly print magazines struggle for relevance, Time's annual accolade continues to captivate audiences and drive fanfare.